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Wisconsin Electric Vehicle Rebates, Tax Credits and EV Incentives
In this guide, we explore Wisconsin’s EV tax credits, rebates, and incentives, highlighting how these initiatives can help residents make the switch to sustainable transportation.
Wisconsin EV Rebates
Wisconsin does not currently offer a state-level EV rebate.
Wisconsin EV Tax Credits
Wisconsin does not have a state-wide EV tax credit, but residents may qualify for federal EV tax credits like the $7,500 clean vehicle tax credit for new vehicles, or the $4,000 used clean vehicle tax credit. Income restrictions as well as battery component and critical mineral restrictions may apply. Be sure to speak to a qualified CPA or tax professional to check your eligibility.
Additionally, the Alternative Fuel Vehicle Refueling Property Credit provides a federal tax credit up to $1,000 to offset costs related to installing an EV charger at home. Businesses can claim EV charger tax credits worth up to $100,000.
To ensure a safe, efficient, and code-compliant installation, it’s essential to work with a qualified EV charger installer.
A trusted professional can assess your home’s electrical capacity, and recommend the right charger based on the charger amperage you actually need, in addition to handling any necessary upgrades in your home for a seamless integration.
Wisconsin EV Charger Rebates
Charging your EV at home is both affordable and convenient. To achieve the best charging speed with your residential electrical infrastructure, it is essential to install a Level 2 EV charger with the help of a qualified EV charger installation professional.
Seven utility providers in Wisconsin offer EV charger rebates, with average an rebate amount of $400 dollars:
Chippewa Valley Electric Cooperative (CVEC) EV Charger Rebates
Chippewa Valley Electric Cooperative (CVEC) offers a $400 rebate for customers who purchase and install a Level 2 EV charging station. To qualify, customers must submit the required documentation within three months of purchase.
Clark Electric Cooperative (CEC) EV Charger Rebates
Clark Electric Cooperative (CEC) provides its customers with an $800 rebate for installing a ZEF Smart Electric Vehicle Charging Station with integrated metering, however, the station must also be on load control as defined by the cooperative.
East Central Energy EV Charger Rebates
East Central Energy (ECE) offers a $500 rebate for installing a Level 2 EV charger at your primary residence. To qualify, you must enroll in either the time-of-use rate or off-peak storage rate programs.
Madison Gas and Electric (MGE) EV Charger Rebates
Madison Gas and Electric’s (MGE) Charge@Home program provides residential customers with a Level 2 EV charger installed at their primary residence for a monthly fee of approximately $20, in addition to the cost of electricity used. This program eliminates upfront installation costs and includes maintenance of the charging station.
Pierce Pepin Cooperative Services (PPCS) EV Charger Rebates
Pierce Pepin Cooperative Services (PPCS) offers residential customers rebates ranging from $400 to $800 for the installation of a Level 2 EV charging station. To qualify, the charging station must be connected to PPCS’s load management system.
Riverland Energy Cooperative EV Charger Rebates
Riverland Energy Cooperative offers rebates for the installation of Level 2 electric vehicle charging stations. Members can receive a $400 rebate for a Level 2 charger connected to the cooperative’s load control system, or an $800 rebate for a smart charger with integrated metering.
Xcel Energy EV Charger Rebates
Xcel Energy offers a rebate of up to $500 for customers who install a Level 2 electric vehicle charger at their primary residence. This rebate is also part of Xcel Energy’s Home Wiring Rebate Program, which assists customers with the costs of installing the necessary wiring and purchasing an eligible EV charger.
Additionally, income-qualified customers of the utility may be eligible for an enhanced rebate of up to $1,300, depending on their income level.
EV Charging Rates in Wisconsin
To further help EV owners reduce charging costs by encouraging off-peak charging, utilities in Wisconsin offer time-of-use (TOU) electricity rates designed to lower the cost of charging EVs.
These TOU plans incentivize vehicle charging during off-peak hours, making EV ownership more affordable.
We Energies TOU Rates
We Energies offers a residential TOU pricing plan that allows EV owners to take advantage of lower electricity rates during off-peak periods.
On-peak periods can be selected from several options, including 7 a.m. to 7 p.m., 8 a.m. to 8 p.m., or 9 a.m. to 9 p.m., with off-peak hours covering all other times. On-peak rates are $0.30 per kWh, while off-peak rates are reduced to $0.04 per kWh.
Wisconsin Public Service (WPS) EV Charging Rates
Wisconsin Public Service (WPS) has a Residential EV Charger Pilot Program specifically tailored for EV owners. This program provides a three-part TOU rate for EV charger loads while keeping the rest of the household’s electricity usage under the standard rate.
During winter (October to April), on-peak hours are from 4 p.m. to 8 p.m., while summer (May to September) on-peak hours are from 1 p.m. to 7 p.m., with a rate of $0.30 per kWh. Mid-peak hours in winter occur from 7 a.m. to 4 p.m. and from 8 p.m. to 10 p.m., while in summer, they are from 7 a.m. to 1 p.m. and from 7 p.m. to 10 p.m., with a rate of $0.13 per kWh.
Off-peak hours, which are consistent year-round, are from 10 p.m. to 7 a.m., with a significantly reduced rate of $0.08 per kWh. Additionally, weekends and holidays are classified as off-peak times, providing further opportunities for savings.
Public EV Charging Stations in Wisconsin
How Many Public EV Charging Stations Are in Wisconsin?
As of February 2025, Wisconsin has over 700 public charging stations including 561 Level 2 and 175 DC Fast stations. There are 1,756 public EV charging ports, 36 Tesla Supercharger stations and 319 Tesla Supercharger ports in Wisconsin.
How Much Do Public EV Charging Stations Cost in Wisconsin?
The cost of charging depends on the type of station and provider.
On average, charging on Level 2 chargers costs from $0.10 to $0.20 per kWh, in addition to any other charging fees, while charging on DC Fast chargers ranges from $0.30 to $0.50 per kWh.
Be sure to read our article discussing the Cost of Charging an EV at Home vs. Public Charging.
Are There Free EV Charging Stations in Wisconsin?
Yes, some municipalities and organizations in Wisconsin offer free EV charging as a public service.
These stations are often located in community centers, libraries, and municipal parking facilities.
Where Are Public EV Charging Stations Located in Wisconsin?
Public chargers are widely available across Wisconsin’s major urban centers, including strategic locations such as Milwaukee, Madison, and Green Bay.
For example, Milwaukee offers multiple charging stations, including at the Milwaukee Public Market, while Madison provides options at the University of Wisconsin campus and along major streets like State Street.
Along key highways such as I-94 and I-90, drivers can find chargers at rest areas and service plazas, ensuring easy access for long-distance travel.
Additionally, popular destinations such as the Milwaukee Art Museum and Miller Park feature public chargers, making it convenient for EV owners to charge while visiting local attractions.
Visit the U.S. Department of Energy’s Alternative Fuels Data Center Map of EV Charging Station Locations in Wisconsin, which can be sorted and filtered based on public access, charger type (Level 1, Level 2, DC Fast), and connector type (NACS, J1772, CCS, CHAdeMO).
Home Electrification Incentives in Wisconsin
Combining EV ownership with other electrification projects, such as upgrading your home with solar panels & battery storage, or investing in a heat pump, will help you save even more while reducing your environmental impact.
You may qualify for home electrification incentives through your local electricity provider in addition to the U.S. federal government. Scroll down to read tax credit and incentive details for specific home electrification technologies.
Battery Storage
The 25D Residential Clean Energy Tax Credit provides a 30% federal tax credit on the cost of new battery storage systems size 3kWh and larger.
Electrical Panels
The 25C Energy Efficient Home Improvement Tax Credit provides a federal tax credit for electrical panel upgrades needed to complete electrification projects like heat pumps and heat pump water heaters (up to 30% of project costs, capped at $600). The 25C tax credit can be used by renters, and homeowners making upgrades to their primary or secondary home.
Qualifying electrical panels must meet the standards of the National Electric Code (NEC) and have a capacity of 200 Amps or more. This means that your new/upgraded panel must be able to serve a load of at least 200 Amps, but you don’t need 200 Amps of incoming utility service. Smart panels may qualify if they allow you to serve a load of 200 Amps.
If you’re claiming 25D for a residential solar or battery storage project and the installation required you to upgrade your main panel, you may be able to apply 25D to electrical panel costs as well.
Heat Pumps & Heat Pump Water Heaters
The 25C Energy Efficient Home Improvement Tax Credit also applies to heat pumps and heat pump water heaters. A 30% federal tax credit is available (capped at $2,000 dollars). Eligible technologies must meet certain energy efficiency requirements.
Solar Panels
The 25D Residential Clean Energy Tax Credit also provides a 30% federal tax credit on the cost of photovoltaic (PV) solar panel systems.
Why Qmerit is the #1 EV Charger Installer in Wisconsin
With an expanding network of utility incentives, cost-saving TOU rates, and an increasing number of public charging stations, Wisconsin is paving the way for a more sustainable transportation future.
Now is the perfect time to go electric in Wisconsin, thanks to the wide range of utility programs available. Contact your utility provider to explore the incentives and rebates you qualify for, and consider hiring a certified EV installer to ensure your charger is installed safely and performs optimally.
If you’re interested in exploring your at-home EV charging options or interested in taking advantage of commercial EV charging benefits to install chargers at your business, Qmerit can help.
As North America’s most trusted and largest network of certified EV charger installers, Qmerit is recommended by automakers, EV charger manufacturers, utilities, businesses, and homeowners alike. Rated #1 in customer satisfaction, our expert network has installed over 450,000 EV charging stations across the U.S. and Canada.
Discover how Qmerit is paving the way forward for residential EV charger installation and whole-home electrification solutions. Contact us today to find out how easy home electrification can be!