May 22, 2025

Using EV Charging Insights for A Better Commercial EV Charging Experience

4 Min. Read

Commercial electric vehicle (EV) charging stations aren’t just about powering up EVs—they’re also powerful tools to provide insights and inform your strategy, boost your revenue, and attract new and recurring customers.

By routinely collecting valuable insights into usage patterns, energy consumption, revenue streams, and much more, commercial EV charging stations hold the potential to also become data powerhouses when utilized strategically.

Tapping into this goldmine of data is far simpler than you might think. Let’s dive into how the software layer of EV charging unlocks critical insights and how you can leverage a data-centric infrastructure to maximize your investment in commercial EV charging.

The Rise of Commercial EV Charging

Office buildings across the U.S. are rapidly installing EV charging stations for their employees. Last year, workplace charging sessions doubled, highlighting the challenge of meeting increasing driver demand. This percentage is rapidly growing as more employees see EV charging as a must-have workplace perk.

EV charging is also becoming a game-changer for destination businesses. It provides an extra incentive for customers to visit, encourages them to spend more time on-site, and combines convenience with value. For example, a study revealed that EV charging stations boost revenue for nearby businesses by keeping customers engaged longer.

In tourism-driven areas, hospitality businesses offering EV charging can significantly influence travelers’ accommodation choices.

EV charging has several benefits beyond the immediate boost in foot traffic: it creates a fresh income stream, demonstrates your environmental commitment, and attracts sustainability-minded investors.

If you’re interested in possibly having any electric fleet vehicles in the future, offering charging to employees and customers can lay the groundwork for a broader charging project.

What Are EV Charging Insights?

Commercial EV charging stations rely on software for daily operations and communicate with a broader charging network. Besides controlling and optimizing the flow of current and voltage during charging, EV charging software processes payments and collects data points.

These data points can offer information about the charging session, including the date, time, duration, billing information, and the energy dispensed.

Over the course of several charging sessions, these EV charging analytics reveal charging patterns, peak charging times, revenues, and more.

Why Do EV Charging Data Analytics Matter?

Like any business investment, EV charging has a return on investment that is key to track. That’s where EV charging insights come in.

These data points reveal exactly when and how your stations are being used, empowering you to make smart decisions about expansion and pricing. For instance, you could adopt time-based pricing with a slightly higher rate during peak demand hours to maximize your ROI.

If offering EV chargers is a success, you’ll want to consider adding more EV charging stations or investing in further electrical upgrades to support a larger charging infrastructure. These kinds of charging insights support your business’s data-driven decisions.

For instance, tracking operational costs for your existing charging stations can help you project the cost of charging an electric fleet.

Focusing on charging insights now can pay off, as EV charging stations and their software layer are becoming more sophisticated. Technologies such as AI and machine learning make deep analytics more accessible than ever.

If you plan to invest in other electrification technologies, integrating EV charging data with other building systems can be very beneficial for your business. For example, you could monitor the energy consumption of a commercial building with EV charging and electric HVAC, allowing you to compare the power used with the energy generated by the building’s renewable energy system.

Charger Downtime and Maintenance

With more than half of EV charging station failures stemming from connectivity issues and not hardware problems, it is critical that you actively monitor your EV charging. This software layer allows you to track your station’s health and status remotely

You can receive alerts when a station is offline, troubleshoot issues remotely, and even dispatch a technician when needed. Incorporating this software layer into your EV charging maintenance plan will help you to be more reactive and improve uptime. Being proactive about maintenance boosts satisfaction and revenue and positions your business as a reliable company through the effective operation of chargers.

Why You Need an Electrical Service

The right electrical service can also serve as a maintenance partner to help ensure that your EV charging stations perform well after installation.

In addition to installing charging stations and performing electrical upgrades, an electrical service can act as your 24/7 remote monitoring team and monitor your charging infrastructure.

When a charging station is detected to be malfunctioning, a technician is automatically notified. They will either solve the problem remotely or head to your location to fix it in person.

You can get the most out of your EV charging insights by partnering with a maintenance service that can track these data points in real-time. This service can use this information to prevent issues and resolve station downtime quickly.

Get More Out of EV Charging Insights With Qmerit

The first step to getting the most out of EV charging insights is proper commercial EV charger installation.

You can then explore how you want to incorporate EV charging data into your existing tech infrastructure or implement tech upgrades to improve visibility and remote monitoring.

The right EV installation partner can answer these questions and help you get the most out of charging insights.

As the largest and most trusted electrification network in North America, our network of certified electricians has installed over 770,000 EV charging stations in homes and businesses across the U.S. and Canada.

We’ve earned our reputation as the most experienced and high-quality electrification service and EV charger installation network and can help make your transition easy with our experience and commitment to your business.

Contact Qmerit today to learn how we can support your commercial EV charging project and help you enjoy the benefits of a seamless EV experience without the typical complexities of EV charger installation.